Amaze VR

VR Platform Design

UX/UI Design | Lead UX | 2017-current


Amaze VR

A curated VR contents platform and focusing on 3D VR180 4k contents. Currently, Amaze VR is listed as a top free app on Oculus Gear VR store and included in the launching title for Oculus Go. In F8 conference, Amaze VR is listed as a top 3 video , and top most used app among all Gear VR app in 2017. 

Amaze VR is currently available on 7 VR platforms. ( Oculus Rift, Oculus Go, Gear VR, Daydream, Window Mixed Reality, iOS and Android)

My Role

  • Acted as Lead UX. 
  • Designed and shipped the product from scratch
  • Create branding and marketing strategy which resulted in the increased installation by 1077% on Gear VR
  • Initiated and led iterative user research and work closely with PM and engineers to validate design which droves product decisions.
  • Acted as a bridge between contents and business team

Design Showcase

Tailored for the 1st time user journey


Amaze VR is consist of two different parts. The first part is a menu navigation that is tailored for the first time user journey. VR contents platform is one of the most competitive area, so we need to demonstrate our value as quick as possible. In order to overcome the challenge, the menu navigation is designed to lower the cognitive effort of what to watch first. 

The other part of experience is watching experience. Watching contents on Amaze is where users truly find the value of our platform, which is the highest quality VR180 3D videos. The design of video player menu consists of video player controller, reactions and voice comment. Reaction and voice comment features are designed to extend the watching experience by interacting with other users.

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